Belinda Palmer

Results-driven Marketing Manager with 20+ years’ experience delivering strategic and operational marketing across professional services, financial, legal and technology sectors. Experienced in leading multi-channel campaigns, managing marketing automation systems and improving marketing operations to drive lead generation, brand visibility and client retention.

Combines strategic planning, data analysis, and team leadership with hands-on expertise in content management, CRM, analytics and process optimisation. Adept at improving marketing efficiency and aligning activity with commercial goals.

Core competencies

Strategic marketing · marketing operations · campaign management · marketing automation (HubSpot, Mailchimp, Campaign Monitor) · CRM management and optimisation · content strategy and SEO · lead generation · data analysis and reporting (GA4, HubSpot) · budget management · process improvement · stakeholder engagement · team leadership · brand management · PR and communications · website management (WordPress, Umbraco)

Professional experience

Harper James (Law Firm) – Remote
Marketing Manager | Jan 2024 – present

Managed marketing strategy and operations for Commercial, Data Protection, and Financial Services teams to meet business development objectives.
Planned and executed integrated multi-channel campaigns to enhance lead quality and engagement.
Developed and delivered content across multiple formats (articles, client stories, webinars, and PR), driving stronger SEO results and brand visibility.
Secured national media coverage in Forbes, Compliance Week, What Franchise, and HR Magazine, elevating brand awareness.
Analysed campaign performance using HubSpot CRM and GA4, providing insights to senior leadership.
Drove client advocacy, leading to firmwide recognition for the highest Trustpilot and Google review volumes.

Consortium (Marketing Agency) – West Sussex
Senior Marketing & Account Manager | Sep 2020 – Dec 2023

Managed marketing strategies and campaigns for clients in legal, accounting, and financial services.
Produced various digital content like blogs, case studies, press releases, and award submissions.
Oversaw website projects and rebrands through WordPress, coordinating design and development tasks.
Conducted training sessions and webinars on social media, content planning, and marketing automation for clients.
Implemented new marketing tools and reporting systems to enhance operational efficiency and campaign monitoring.
Analysed KPI performance, SEO metrics, and lead-conversion rates to optimise client results.

CILS International (Manufacturing) – West Sussex
Marketing Executive | Oct 2018 – Aug 2020

Developed inbound campaigns and customer journeys in HubSpot to generate qualified leads.
Generated content such as blogs, datasheets, and case studies to enhance product promotion and customer education.
Assisted in a significant website overhaul and video marketing initiatives utilising Adobe Creative Suite.
Analysed marketing data to optimise engagement and conversion rates.

Equiniti (Financial Services) – West Sussex
Marketing Manager | Sep 2016 – Sep 2018

Collaborated with sales and relationship teams to deliver B2B marketing campaigns.
Created white papers, video scripts, and social media content for thought leadership and client engagement.
Oversaw a £350k marketing budget and secured cost savings through supplier negotiations.
Developed and executed the marketing strategy for the Employee Reward & Payments division within the go-to-market plan.

Syringa UK (medical devices) - West Sussex
Sales Campaign Manager | Nov 2015 – Aug 2016

Managed online sales operations, inventory tracking, and customer service support.
Developed email marketing content and coordinated sales appointments with potential pharmacy clients.
Ensured accuracy and currency of product information on website listings.
Produced monthly sales reports to track performance and detect trends.
Led full project lifecycle of a mobile app, handling concept, design and testing.

BrandQuantum (SaaS & Design Agency) – Cape Town
General Manager | Apr 2010 – Oct 2015

Managed brand software implementation projects for global corporate clients.
Oversaw marketing, design, and development teams to successfully deliver projects on time and within budget.
Provided training on digital brand management tools to promote successful adoption.

Earlier Career (2001 – 2010)

Various marketing and communications roles with Rand Merchant Bank (South Africa) and Royal Bank of Scotland (Coutts) in the UK – covering branding, internal communications, external marketing, events and stakeholder engagement.

Education

University of Leeds – BA (Hons) Social Sciences and Management (1997 – 2001)

Technical skills

HubSpot · Microsoft Dynamics 365 · Mailchimp · Campaign Monitor · WordPress · Umbraco · Canva · Adobe Creative Suite · Sendible · Hootsuite · Google Analytics 4 (GA4) · Google Search Console · SEO/PPC · Notion · Trello · Asana · Microsoft Office (Advanced) · Google Workspace.

Personal attributes

Strategic thinker: Aligns marketing operations with commercial objectives.
Analytical: Data-driven approach to campaign performance and ROI.
Collaborative leader: Builds productive relationships with teams and stakeholders.
Process-focused: Improves efficiency through automation and structured workflows.
Creative communicator: Translates complex ideas into clear, engaging content.

Additional information

Former PTA Secretary (3 years) · Board Member, Mama’s Coin Factory (Women’s Initiative, SA) · Toastmasters Competent Communicator
Interests: Reading, sport, travel, and family time

Testimonials

Portfolio

Core competencies

Professional experience

Harper James (Law Firm) – RemoteMarketing Manager | Jan 2024 – present

Consortium (Marketing Agency) – West SussexSenior Marketing & Account Manager | Sep 2020 – Dec 2023

CILS International (Manufacturing) – West SussexMarketing Executive | Oct 2018 – Aug 2020

Equiniti (Financial Services) – West SussexMarketing Manager | Sep 2016 – Sep 2018

Syringa UK (medical devices) - West SussexSales Campaign Manager | Nov 2015 – Aug 2016

BrandQuantum (SaaS & Design Agency) – Cape TownGeneral Manager | Apr 2010 – Oct 2015