CAREER HIGHLIGHTS

• Growth & Demand Generation: Delivered firm's highest enquiry months on record for the Commercial practice area (170-180 enquiries) and drove 70% year-on-year content growth using AI-enabled, multi-channel campaigns.

• Brand, PR & Authority: Secured 70+ earned media placements including Forbes, Law360, Compliance Week, Sifted and HR Magazine.

• SEO & Organic Performance: Improved key service page rankings by 10 –15+ positions within six months through content-led SEO strategy.

• Marketing Operations & Commercial Impact: Built full-funnel HubSpot reporting, improved win rates to 30%+, and managed budgets up to £350,000.

• Reputation & Awards: Generated 38% of firmwide reviews and delivered 27 award wins or highly commended results.

PROFESSIONAL EXPERIENCE

Marketing Manager, Harper James (UK law firm) | Jan 2024 – Dec 2025

Led marketing strategy and operations for Commercial, Data Protection and Financial Services practice areas, delivering integrated, multi-channel campaigns supporting firmwide growth objectives.

• Increased content output by 70% YoY using AI tools across blogs, articles, client stories, webinars and marketing assets.

• Secured 70+ earned media placements including Forbes, Law360, Compliance Week, Sifted, HR Magazine and What Franchise.

• Improved priority service page rankings by 10–15+ positions through SEO-led content strategy.

• Delivered firm's highest enquiry months on record for the Commercial practice area (170-180 enquiries)

• Generated 38% of all firmwide Trustpilot and Google reviews via targeted client advocacy campaigns.

• Launched Financial Services email bulletin achieving open rates up to 46%.

• Built HubSpot dashboards and reporting frameworks covering enquiries, pipeline, lead sources and win/loss analysis.

• Developed and optimised the Data Protection pitch process, achieving 30%+ success rates.

• Conducted deep performance analysis using HubSpot, GA4 and Semrush to drive continuous optimisation.

• Managed suppliers including content partners, ensuring cost-effective delivery and quality control and owned end-to-end event marketing for major industry festival, including stand build, collateral, digital journeys, QR landing pages and follow-up automation.

Senior Account Manager, Consortium (Marketing Agency, West Sussex) | Sep 2020 – Jan 2024

Owned marketing strategy and delivery for a portfolio of legal, accounting and financial services clients.

• Delivered full-funnel B2B marketing programmes including content, PR, social, campaigns and awards.

• Produced blogs, case studies, press releases, award entries and social content, plus supporting creative assets.

• Achieved 27 award wins / highly commended results across six major award bodies.

• Implemented new CRM and marketing systems (including Zoho Desk), improving reporting and campaign tracking.

• Led rebrand and website projects on WordPress, managing agencies and delivery teams.

• Reported directly to managing partners, providing ROI analysis, performance dashboards and strategic insight.

• Delivered training and webinars on content, social media and campaign planning.

• Used AI tools to scale content production while maintaining brand voice and quality.

Marketing Executive, CILS International (Manufacturing, West Sussex) | Oct 2018 – Aug 2020

• Built inbound marketing and automated customer journeys in HubSpot for technical B2B sales cycles.

• Led full website redevelopment project, managing external agencies and delivery.

• Produced technical content including datasheets, blogs and case studies.

• Supported video editing and marketing initiatives using Adobe Premiere Pro.

• Used performance data to optimise engagement and conversion in niche B2B markets.

Marketing Manager, Equiniti (Financial Services) | Sep 2016 – Sep 2018

• Led B2B marketing for Boardroom, Pensions and Employee Reward & Payments divisions.

• Managed £350,000 marketing budget and delivered efficiency savings through supplier negotiation.

• Developed white papers, thought leadership, campaigns, video scripts and client stories.

• Worked closely with sales teams on corporate and enterprise targeting strategies.

Sales Campaign Manager, Syringa UK (Medical Distribution) | Nov 2015 – Aug 2016

• Managed Shopify e-commerce operations and Amazon Seller Central marketplace.

• Owned catalogue management, pricing, inventory and optimisation.

• Ran email marketing campaigns and produced sales performance reporting.

• Led mobile app development project from concept to testing.

Account Manager, BrandQuantum (SaaS / Digital Agency, Cape Town) | Apr 2010 – Oct 2015

• Led global SaaS brand management platform implementations for enterprise clients.

• Managed a cross-functional design, development and marketing team.

• Delivered client training and drove platform adoption.

• Maintained high client satisfaction through strategic account leadership.

Earlier Career (2001 – 2010)

Rand Merchant Bank – Branding & Communications (South Africa)
Royal Bank of Scotland – Internal Communications (London)

• Brand strategy, corporate identity rollouts, internal communications, and major event delivery.