Curriculum vitae
External and Internal Marketing Communications Specialist
A senior marketing professional with over 20 years of global experience in both B2B and B2C marketing, specialising in professional services. Possesses excellent technical ability and full knowledge across the marketing mix. Demonstrates strategic thinking with a hands-on approach, excels as a team player, and effectively solves problems.
Work experience
Consortium (marketing agency) West Sussex - Sep 2020 to present
Senior Marketing and Account Manager:
Develop tailored marketing strategies for legal, accounting, and financial services clients.
Manage marketing and email campaigns and deliverables effectively.
Write content for blogs, case studies, websites, press releases, awards submissions, etc.
Project manage website design and upload content into WordPress.
Generate engaging company social media content and review and edit staff LinkedIn profiles.
Create and edit marketing videos, including scripting.
Provide marketing training and webinars to legal firms and legal networks.
Monitor marketing performance and identify web and SEO improvements.
Implement internal marketing and operations procedures and implement new marketing tools.
CILS International (manufacturing), West Sussex - Oct 2018 to Aug 2020
Marketing Executive:
Educated and informed customers by creating blogs, case studies, product datasheets, website landing pages, and email campaigns.
Created inbound customer journeys and landing pages using HubSpot. Tracked and reported on performance.
Used advanced Adobe Creative skills to produce marketing materials and edit/produce video content.
Employed account-based marketing and research abilities to construct cross-sale plans for customers and identify potential opportunities.
Generated leads through Lead Forensics and direct marketing.
Successfully executed the launch of a new website and product factsheets.
Equiniti (financial services), West Sussex - Sep 2016 to Sep 2018
Marketing Manager:
Partnered with relationship teams, business development, and business heads to execute creative marketing campaigns for existing and potential clients.
Developed and crafted various communication materials, including case studies, direct mailers, video scripts, white papers, e-magazines, and social media content and campaigns to drive engagement and generate leads.
Utilised Trello to oversee all project deliverables and ensure smooth campaign execution.
Project managed the entire campaign process, meeting key stakeholder expectations.
Enhanced customer engagement at annual conferences by collaborating with senior directors on messaging, event materials, and presentations, to showcase the company's strategy and achievements.
Successfully negotiated with suppliers, securing cost savings for the company while managing the £350k divisional marketing budget.
Recognised for leading the Employee Reward & Payments proposition and formulating a powerful marketing strategy as part of the GTM initiative.
Syringa UK (medical devices), West Sussex - Nov 2015 to Aug 2016
Sales & Marketing:
Oversaw online sales, inventory tracking, and customer service support.
Created email marketing content and scheduled sales appointments with potential pharmacies.
Maintained website listings to provide clients with current product information.
Compiled monthly sales reports to monitor progress.
Spearheaded the end-to-end development of a mobile App, from initial design and concept to testing.
Successfully negotiated favourable terms and established a strategic partnership with an Indian software developer to create a medical mobile App.
BrandQuantum (SaaS & design agency), Cape Town - Apr 2010 to Oct2015
General Manager:
Adapted, edited, and designed branded digital marketing content, assets, and Microsoft templates for blue-chip corporate clients.
Project-managed, deployed, and implemented a brand software solution across hundreds of staff and multiple locations.
Delivered engaging MS Office application training to gain user buy-in.
Developed a suite of portfolio fund fact sheets for an international fund manager, integrating Excel graphs into MS Publisher designs.
Supervised a team, including a software developer and designer.
RMB (financial services), Johannesburg - Apr 2006 to Mar 2010
Branding and Communications Manager:
Implemented a corporate rebrand and managed all new brand development, including logo design and trademark management.
Transformed internal stakeholders' communication requirements into effective strategies for internal business goals. Designed, wrote and implemented campaigns.
Demonstrated marketing communication expertise in various materials, including publications, websites, brochures, trade shows, and newsletters.
Created multilingual brochure content using branded design software and produced web content and email marketing messages.
Showcased leadership abilities by managing a team of three designers and overseeing supplier relationships, including budget processes and marketing inventory.
Royal Bank of Scotland (financial services), London - Dec 2001 to Mar 2006
Communications Manager:
Organised Coutts customer investment roadshows, staff incentive events, and conferences both in the UK and abroad. Negotiated rates with venues, designed all presentations and event marketing material. Arranged travel, accommodation, entertainment, guest speakers, filmed and edited conference footage, all whilst adhering to strict deadlines and budget constraints (£10k - £200k).
Managed all internal communications, writing and publishing operational and regulatory content, staff incentive programmes, sales aids, and newsletters. Designed and published content on the Intranet.
Acted as a culture and brand advocate, reinforcing the Group's vision and values.
Collaborated with stakeholders to find customer-centred solutions for operational challenges.
Received recognition as an exceptional performer among select employees.
Education
University of Leeds – BA (Hons) Social Sciences and Management (1997 – 2001)
Technical Proficiencies
Marketing strategy development and implementation.
Marketing tactics including event organisation and delegate management using Eventbrite.
Content writing, social media management using Sendible, Hootsuite and Hubspot. Social media advertising in LinkedIn and Facebook.
Email marketing using MailChimp, Hubspot, and Campaign Monitor.
Video editing using Abobe Premiere Pro.
Design using Adobe Creative Suite and Canva.
Website management using WordPress, Hubspot, Umbraco, with basic HTML. Landing page design in MailChimp and Unbounce.
CRM tools including Hubspot, Zendesk, Capsule, Microsoft Dynamics.
Marketing management tools Trello and Asana.
Google tools: GA4, Google Search Console, SEO, and PPC (beginner).
Advanced Microsoft Office with basic SQL design. Google Suite.
Interests
Passion for reading and spending quality family time, including watching movies, watching rugby and cricket, camping, days at the beach and playing Scrabble. Previous Secretary of the school PTA (3 years), board member of a non-profit women’s initiative in SA, Mama’s Coin Factory, and Toastmasters International, Competent Communicator in SA.
Expertise
Expert in B2B marketing: Communications, copywriting blogs, case studies, award entries, social media and email marketing, website development, video marketing, and strategy development. A keen eye for detail and solid experience managing marketing campaigns, projects, and a portfolio of clients.
Strong leadership skills: Capable of leading, inspiring, and influencing others. Works well independently or in a team. Able to work under pressure on multiple projects whilst managing stakeholders at all levels.
Highly organised: Proficient in planning, organising, problem-solving, and implementing processes with a systematic and rational approach. Possesses excellent administrative capabilities.
Interpersonal abilities: An effective communicator at all levels, interacting with customers, colleagues, senior management, and suppliers with positivity. Builds strong relationships with trust and integrity.
References
Available upon request.